A strategic partnership with eco-innovation agency Think +

Alto Design is proud to announce its new collaboration with eco-innovation agency Think+. For Vincent Collet, founder and CEO of Think+, and Patrick Mainville, President of Alto Design, this alliance marks a significant turning point in the approach to eco-responsible design, combining Alto’s distinctive creativity with Think+ innovative environmental stance.

This partnership is an important milestone for Alto Design, which remains committed to a design approach that integrates sustainable elements, while strengthening its ability to offer innovative solutions to its clients. With its cutting-edge vision of eco-innovation, Think+ will enable Alto Design to broaden its offering for eco-responsible design practice.

The partnership’s decision was motivated by the fact that 80% of environmental impact comes from decisions made at the product design stage. As Patrick Mainville, President of Alto Design, explains, there is a real sense of urgency to accelerate eco-innovation. “Industrial design is a powerful catalyst for innovation. As creatives, we have a responsibility to be positive agents of change to address the challenges we face today. For us, it’s about ‘choosing’ to move in the right direction, one win at a time. Together, we have the skills needed to accelerate eco-innovation,” he says.

Vincent Collet, founder and director of Think+, adds: “Ten years ago, the environment was an option. Today, it is not only an imperative to limit risks, but also a great opportunity to rethink our products with more meaning and sustainability for future generations.”

The synergies developed between the two structures now allow us to offer exclusive skills to meet the specific needs of our North American and European clients. Together, we offer a unique combination of design, innovation and environmental expertise to support companies in their most ambitious projects.

About Think+: Founded in 2014, Think+ is an eco-innovation agency based in Southwest France, the Basque Country and Canada. The agency’s goal is to ensure that companies improve their performance and achieve sustainability in their business development, without compromising future generations. The Think+ team’s expertise covers three areas: strategy, eco-design and communication. At each stage, efforts are focused on reducing the project’s environmental impact, while ensuring its sustainability and considering the pressures and opportunities associated with it.